An established store can lose customers through slow pages, unclear buying steps, or fragile frontend changes. I help commerce teams find and improve the part of the journey that matters most.
Discuss your storefrontThis work fits a store with real traffic, an existing platform, and a specific customer or delivery problem. We use the available evidence to choose a focused improvement rather than assuming a full rebuild.
We agree on the customer path and what evidence is available, then choose a bounded change. The work can begin with an assessment or go straight to delivery when the problem is already well understood.
Review the journey, current measurements, platform constraints, and the point where customers or releases struggle.
Implement the agreed frontend or integration improvement with attention to responsive behaviour and maintainability.
Test the buying flow and compare available performance or conversion signals after release.
At Fast White Cat, I contributed frontend work across 4F and EZ Living Furniture, including landing pages, catalog, cart, shipping, payments, checkout, testing, and performance. The EZ Living project reported a 158% conversion lift and faster page loads. Those are outcomes of the wider team and project, not results I claim alone or promise for a new store.
As part of the Fast White Cat team, I contributed to checkout, catalog, and reusable React/TypeScript components for 4F and EZ Living Furniture. I also supported homepage performance work that reached a 90+ Lighthouse score at the time recorded.
Send the storefront URL, the customer journey, what is getting in the way, and any measurements you already have. We can choose the first useful improvement together.
